Masoud Attar, proprietor of Uomo Menswear, has been a fixture of the San Francisco fashion scene and a respected member of the Union Square business community for more than twenty-five years. After several years importing luxury leather goods for wholesale and retail, he opened Uomo Menswear on Sutter Street in 1988. The store rapidly became a destination for well-dressed men in the Bay Area, and has become equally popular with conventioneers, tourists, and other visitors from around the world.
What brings them back repeatedly is Masoud's carefully curated and highly distinctive merchandise, personalized service, and fair pricing. Masoud's impeccable taste - always evident in his own apparel - is the foundation of the store's success. He is constantly vigilant to emerging fashion trends, and hones his awareness through frequent visits to New York, Milan, and other fashion capitals in Europe
Ultimately, however, all the merchandise in the store must pass his own critical eye, and what he avoids in the sometimes overly-trendy offerings from designers is almost as important as what he orders. He regularly meets with his manufacturers to select the finest fabrics and to ensure the best construction for the garments in the store. As a result, one can find everything in Uomo Menswear from the understated and elegant to the more fashion-forward, and with sport- and stylish weekend wear in between.
Masoud believes that a successful business is built one customer at a time, and he has a unique ability to identify a client's fashion inclinations. He sees clothing as a form of self-expression, and first tries to read a client's intentions before suggesting a solution. Indeed, his knowledge and understanding of his clients has influenced his judgment even before they have returned on their next visit: he often orders garments with the tastes of individual clients in mind. He and his expertly chosen and trained staff excel in gauging a client's comfort level in taking a chance on something new - whether it be a more contemporary cut in a suit or jacket, the extra flair of a pocket square, or a color he has not been accustomed to wearing in the past. Masoud firmly believes in the importance of fit, and will candidly dissuade a customer from purchasing a garment that cannot be tailored to perfection.
Masoud is committed to providing the highest quality garment at the fairest possible price. Indeed, customers from around the continent and even Europe find that Uomo Menswear's prices for comparable goods are not only competitive, but often lower, than in their home cities. That is why many make an annual or more frequent pilgrimage to San Francisco, and to this completely unique and special men's clothing store.