About Us

Our Story

Masoud Attar, proprietor of Uomo Menswear, has been a fixture of the San Francisco fashion scene and a respected member of the Union Square business community for more than thirty-two years. After several years importing luxury leather goods for wholesale and retail, he opened Uomo Menswear on Sutter Street in 1988. The store rapidly became a destination for well-dressed men in the Bay Area, and has become equally popular with conventioneers, tourists, and other visitors from around the world.

What brings clients back repeatedly is Masoud's carefully curated and highly distinctive merchandise, personalized service, and fair pricing. Masoud’s impeccable taste, always evident in his own apparel, is the foundation of the store’s success. He is constantly vigilant to emerging fashion trends, and he hones his awareness through frequent visits to New York, Milan, and other fashion capitals across Europe.

Masoud believes that a successful business is built one customer at a time, and he has a unique ability to identify a client's fashion inclinations. He sees clothing as a form of self-expression, and so he first tries to understand clients’ intentions before suggesting a solution. Indeed, his knowledge and understanding of his clients has influenced his judgment even before they have returned on their next visit, often ordering garments with the tastes of individual clients in mind. Masoud and his expertly chosen and trained staff excel in gauging clients’ comfort levels in taking chances on something new, whether it be a more contemporary cut in a suit or jacket, the extra flair of a pocket square, or a color they have not been accustomed to wearing in the past. Masoud firmly believes in the importance of fit, and he will candidly dissuade a customer from purchasing a garment that cannot be tailored to perfection.

What We Do

Since its inception in 1988, Uomo has been a leading purveyor of luxury European menswear, world-class customer service, and a memorable shopping experience unrivaled by any. Each piece of our expertly curated collection is hand-selected by Uomo’s founder, Masoud Attar. Our exquisite array of men’s clothing makes Uomo an exceptional boutique.

Customer Service

Let our customer service professionals help you find the look you’re seeking. These professionals are sartorial experts, each with decades of experience in men’s fashion. You will have a fresh set of eyes with excellent taste at your service.


Uomo caters to a variety of stylish professionals. Our clientele includes leading executives in Fortune 500 companies, high tech, biotech, banking, and a variety of other businesses, as well as professional athletes, media personalities, artists, and others. No matter your occupation or the occasion, we can assist you in choosing an ensemble that expresses your personal aesthetic and communicates to the world your individual sense of self.